Hey all, I posted this on TEscoop today, but in case some of you don't read it I thought I'd share this because I think it's important to know:
A Lesson On Branding
Brand your name! Brand your face! Blah blah blah. You hear it from all of these so called experts, but what is the real value of branding? Here is a real life story from me. In fact you may have seen unravel before your eyes without even realizing it.
Want to know the truth about TEscoop? I may lay my referral links all over the place here, but I hardly get any referrals from TEscoop at all! The truth is that most of you that visit here are already fairly avid traffic exchange users, which means you are likely a member of most major TE’s. That makes my referral links pretty much useless. So why bother?
I started TEscoop with one major goal in mind, and that was to brand myself. I spent hours and hours surfing to promote TEscoop, which earned me nothing financially(and continues to earn nothing)! It may seem like a waste of time because I’m not earning any money from this website, but we have to look at the bigger picture. It helped brand my name in the industry!
In less than 2 months, several owners from big traffic exchanges recognized me and the work that I was doing! That is amazing if you think about it. How powerful is branding? When several big traffic exchange owners recognize your name and the work that you do, that is worth more than a few sales.
Since then, I’ve made some valuable connections and at least brought attention to who I am and what I do. Am I big player yet? No. But branding has brought me one step closer and made the process much easier. It’s helped me make my own mark with TEscoop and EliteSafelist. The big boys like Jon Olson keep telling you that branding is key, but I don’t think I’ve ever understood it as well as I do today.
Folks, if anything is to be learned from this, listen to the experts! If you want to achieve their success, you should pay attention to what they do and say. You can disagree, but at least acknowledge and recognize their message. They have achieved their success for a reason!
So here is one more guy telling you to brand yourself. It doesn’t take much work to just put a picture up on your splash pages and let people know who is the person behind the business. You may or may not recognize me as a big name or an expert. But remember, it was only about 6 months ago that almost no one knew the name Solomon Huey!
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