MoneyMaker wrote:
Do traffic exchanges have any data like conversion rates? Correct me if I am wrong, but is not a traffic exchange a manifestation of movement for its own sake rather than for commerce? Do you just hope for the occaisional sale along the way?
Are you serious? Yes, we're all just rotating sites all day for its own sake; no, we're not trying to make any money...
Yes, it's true. There are definitely a lot of people out there who are just sitting there screwing around hoping for the occasional sale along the way -- and what a surprise it is that they aren't the ones who actually make money. I think that's the biggest mistake people who don't understand the traffic exchanges make. They just throw up a generic URL without any creative material or marketing plan, and then, when they don't get results, they say, "traffic exchanges don't work."
Would you just buy advertising time on a TV station and then just throw up a video of you holding up your product and humming? Of course not. You would come up with an attractive ad that makes people interested in your product. Not all ads are equal. If you want to get results, the creative materials you use have to be able to attract attention and interest your audience, and that's neither the responsibility nor the business purpose of the advertising medium.
If you go buy an ad in a newspaper or on a TV station, they're not going to give you a magic conversion rate number. ("14% of the people who see your ad in our newspaper will buy your product.") That can't just be magically measured. So that's why they give you related data ("Our newspaper has a paid circulation of 140,000.") and you make decisions by taking that data along with your own results and the data other people (businesses that specialize in marketing consultation) have gathered.
It's just like that for traffic exchanges... and there are businesses out there that will be glad to help you produce better creative material, and there are businesses out there that will be glad to help you track your advertising results or share information about their own experiences with you, and I will be glad to refer you to some such businesses if you're interested.