NetMarketingForum.com v4.0

Oh wow, this is just getting dumb.

Why is it that every time there is a debate in this forum it seems to turn into the big exchange vs little exchange argument.

Here's my problem with the entire thing, I could care less if a traffic exchange is considered big or small. I think small exchanges are the future. I think they will become the future 'big boys' in this business.

However, it takes a special kind of person to turn a small exchange into a big one. And that's where I think people get the mistake that there are people 'against' small exchanges.

I myself, am FOR small exchanges. But I am AGAINST lousy ownership.

Big difference

Hi Jon,

Thank you for clarifying that Just kidding, I have known that since the day that I interviewed you.

For the record, how do not so skilled owners who have the desire to improve do so?

I am sure this is a question that is on many new owners minds and I dont have a problem throwing it out there.

All the best,

Mark

I joined a very small te, but the owner is a good online buddy, so i also will help him out, if he needs that. At the other hand i don´ t join, if the site doesn´ t "speak" to me, Dragon surf was one of the first te i joined last year. Traffic splash i hestitated, then joined quite late, think i won´t leave these 2 again

Not the deal, how large or small, but the value and support counts imo.

My partner continues to improve our te, we got hover tec just a few ago.

Im just thinking "even BIG had to start little somewhere.

Yes but they got big by thinking big and acting like proper a business.

And without going into details that is the simple answer to
Mark's question - if you want to build a good successful
traffic exchange you need to:

1) Have a proper business plan and invest in implementing it

2) Follow said business plan and treat your TE as a business
not a hobby.

That doesn't mean that you HAVE to be full time - but it
does mean that if you do it half assed, you get half assed
results.

Hey Guys,

This stuff is great and here is what I have heard so far:

"Go with your gut instincts"

"Think Big"

"Have a proper business plan and invest in implementing it
plus follow said business plan and treat your TE as a business
not a hobby."

That all sounds great and reads well but that is not what the readers of this thread want to know, they know all of that already.

How does one do it?

How does one take it to the next level?

For Example: I am John Doe the new TE owner with a templated TE and dollar signs in my eyes, where is my money best spent and in what order:

Spend it on a sleek new design

Spend it on advertising in other TE's

Spend it on PPC

Better yet what if I spent it all just to get said TE launched and now I need to raise some capital to "Take it to the next level"

What do I do?

That's what folks want to know,

Mark

I was asked this question in the AF conference room. I was "on the spot" and didn't say everything properly (though I did throw in some good remarks).

I plan on writing an article about "how to help yourself help yourself" pretty soon on my blog.

Stop fighting with the guys that have done it before you and thinking they are out to get you.

Attend offline events.

Invest in your self-education.

Come to the events that are online.

Rinse and repeat.

All I can say is anyone who says Jon is against small exchanges hasn't been paying attention. I've only been truly active in TE's for 6 months and watched him praise a lot of small exchanges who were doing things the right way.



Haha I have to remember this one, very true.

Here is a classic example of wrong thinking, the user is best served by using professionally run exchanges whose owners only thought is to make it as lucrative as possible for him/herself. The owners interest is paramount, this will in turn make it the best resource possible for the end user.



Ther's where you start Mark, you have to lose the "we have to do whats best for the user" attitude and concentrate on making it as lucrative as possible, only then will you grow in size, and as an end result benefit the user much more than you would other wise.

I will say it again, its not a coincidence that the best performing exchanges are those run by professional marketers...

Robert

I thought I posted briefly to this thread already but evidently either I was mistaken or my editors wisely judged the thread could better benefit if I spend more time thinking on the matter and took more other people's contributions into account before posting.

What came to mind of course was whether Ender would be glad to hear a batch of little Enders were on the {|w}horizon. Those of you who haven't heard of Ender might nonetheless have heard of Big Enders and Little Enders, albeit that is a concept somewhat associated with (hee hee) 'the swift', so to speak. (Not necessarily 'the swallow' as in 'do amazons swallow'???)

I seem to recall having noticed in reading the exploits of Ender that the earthlings who brought him up seemed not to actually intend to end the war which they had given him the impression that they wished he and his to win. They seemed not to like his solution, which was simply to eradicate, at source, the purported NME (hee hee, I meant enemy).

Mayhap they could have benefit{|t}ed from Robert's advice: maybe if they had actually paid the children instead of forcing 'education' down the children's throats, the children might have been more receptive to the (possibly somewhat Orwellian?) notion of pretending to be at war whilst actually being in the business of exploiting by means of maintaining a constant state of war?

~mgm~

I am sorry to say it, but without the skills and/or capital to go big, it will likely fail, no matter how much your heart is in it. Here's why ...

With several other industries the small guy can still work his way to success, but with TEs it is quite different. Take the restaurant industry for example. Obviously a new restaurant (not a chain) would have a really hard time go up against the established chains and therefore would never open a 10,000 square foot restaurant right off the bat. Instead, they would open a smaller more cost feasible operation where they could manage most of it themselves. With really good food and customer service, this little restaurant will start to build a name for itself and can grow over time. You see, the success of the restaurant is based on something the owner can control (food quality and service) and NOT on having huge numbers from the get go. The customers enjoyment and value are not dependent on how many other people are eating at the restaurant

But with a TE, your success is going to be largely determined by how many members you can attract quickly, because an exchange that starts off with just a handful of members and only gets a few new members a day is not a desirable place to advertise and therefore not a desirable exchange to use. It ends up being a catch 22 situation and this is why it likely will fail in the end.

The new exchange owner is going to need to get a lot of people into the exchange in a hurry and this is going to require either the skills to do this (including connections with others that have those skills) and/or some serious capital. Somebody with a few hundred bucks and no skills should really consider doing something else.

Not only that but he also is a Traffic Exchange Owner Consultant which prove to a point.

Fresh off the press. How to help yourself help yourself.

Good points Rick but there is another way to start off quick. That is with huge amounts of traffic. If the person has been an affiliate for years and they have a large base of traffic flow then by the time they are ready to open any online business they can point their traffic in the direction of that business and, assuming the traffic is compatible, they can get the targeted traffic their new business needs. So in a sense traffic is just like capital. They are fungible. The capital buys the traffic anyway but this is why I have focused on building traffic even in a hobby sort of way because it can be used for virtually anything once it hits large scales. Once you can point 500K or 1 million hits at a site per month good things should happen. That is one of the benefits of owning a large successful TE is that owners can put up those types of numbers.