Feedback Wanted! What's Too Much or Too Little?

Techniques, tricks and tips from the fun filled world of email marketing. Want bigger and more responsive lists, this is the place to ask your questions...

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JonOlson
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Feedback Wanted! What's Too Much or Too Little?

Post by JonOlson » Mon Nov 20, 2017 3:30 am

A question popped up in my mind today while poking around some Skype groups about the amount of emails you should be sending to your lists...

I have my opinions on it, but would love to know what you think?

As email marketers, what a good number of emails to send for;

a) a product launch

b) regular communication / updates
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Re: Feedback Wanted! What's Too Much or Too Little?

Post by barb2birds » Mon Nov 20, 2017 5:24 am

a) one daily for a while would be OK - especially if you have in your disclaimer, that when they signed up, they agreed to receive emails (I guess I am thinking of my program.) I think, for a list, daily for a few days

b) once a week to every couple of days sometimes
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Re: Feedback Wanted! What's Too Much or Too Little?

Post by BenScott » Fri Nov 24, 2017 2:15 am

I actually have my first month in my autoresponder setup for one daily. 99% content and some offers. The 2nd month I reduce it to twice a week. On the second half of the 2nd month I reduce it to once a week.
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Re: Feedback Wanted! What's Too Much or Too Little?

Post by sunnysuggs » Fri Nov 24, 2017 3:10 am

I used to work for a guy that had me sending 3-5 emails a day.

Thing is... it worked.

Yeah, he got a lot of unsubscribes, and unfortunately we were kicked off many an autoresponder. But he made money.

I'd say 4-5 days for a launch, morning and night.

Regular stuff, I have my list set for every 3 days.

Then there's the "pay or puke" theory that I like a LOT.

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Re: Feedback Wanted! What's Too Much or Too Little?

Post by JonOlson » Fri Nov 24, 2017 3:57 am

Yeah I've done 3 a day for a launch but when we get behind something in JV Zoo it's a minimum of 2 a day for the 5 day launch.

Reason being, like you stated....It works.

After that, I like to email at least once or twice a week to keep us top of mind as much as possible.
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